Women account for over 75% of the direct sales force in the US. Most of us didn’t start out with direct sales as our career goal. We didn’t graduate with that end in mind. But somehow or another we did discover direct sales and we love it!


I enjoyed coming up with this list of top reasons metromoms love direct sales. It helped remind me of what’s motivating me as an entrepreneur/mother of three. Take a look at these reasons and see where you fit in.


·        MONEY


Let’s face it, with the recent trends in the economy—especially at the gas pump—many of us need something to provide financial breathing room. Direct sales gives us the ability to meet and establish our own financial goals—whether that’s a few hundred dollars a month or a more substantial income.


Direct sales has the added benefit of offering opportunities for residual income. Once you have established a customer, you benefit from all future sales!


Direct sales usually requires just a small investment to get started. With most companies, it takes very little capital and very little inventory to be on your way. Plus you get tax write-offs from running a home-based business!


·        CONTROL


Direct sales allows us to control our careers. Instead of just a JOB, we enjoy something more meaningful. You get out of it what you put in to it. You make the choice about how much you make along with how much and how hard you want to work.


You can also work around your family’s schedule. As moms we also love how direct sales lets us balance our career with our personal and family life. We’re committed to spending time with our children and direct sales is a perfect vehicle that allows us to earn money, but still have time for a life.


·        FUN


There are over 30 industries represented in direct sales, so there is certainly something to fit your interests—from books, to finances, to travel, to gourmet food, to wellness products, to scrapbooking… the list goes on and on. So you can find the one that meets your needs and your personality.


Then there is the social aspect to direct sales. You have access to your own large support network and have the possibility of partnering with your friends for a common goal. Many of us also love the chance to share our products through “parties” and gatherings.




As women when we find a solution to a problem we naturally want to share it with others. We enjoy the opportunity to connect and interact with other women and help them get the products they need.


For those of us who’re very focused on providing great service, this allows us to provide very personalized sales service.


·        PRODUCTS


Many of the women I’ve talked with got initially involved with direct sales because they were so enthusiastic about the products. Women love to shop and buy, but not be sold to.


Direct sales allows us to get our products at a reduced price and/or make a commission for sharing something we’d happily buy anyway.


Why should you care about your reasons?

I encourage you to take a moment and reflect on all of the reasons why direct sales works for you—whether it’s the products, the opportunity to share solutions, the ability to balance your career with your family, the chance to make great money or your own unique combination of these reasons. With these reasons clearly in mind you’ll be proud of your choices and eager to share your solutions with others.


Having clarity about what drives you is an absolute key to success in direct sales. I’ll be sharing more tips on achieving this clarity in upcoming teleclasses so stay tuned!

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